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Privacy Policy

Welcome to the ewool.com website (the 'Site'). At ewool, we value our customers and respect your privacy. ewool recognizes that it must maintain and use your personal information responsibly. We have created this privacy policy (the 'Policy') to demonstrate our firm commitment to your privacy and security, and to advise you about the collection, use and disclosure of personal information provided in-store or at the Site. The Policy also provides you with the ability to 'opt-out' of disclosing personal information that you do not wish to offer and to access, change or remove any personal information already collected. ewool will not collect, use or disclose your personal information other than in compliance with the Policy.

By providing any personal information acquired during visitors' and customers' visits to the Site and/or visits to ewool stores and/or by accessing and using the Site or ewool microsites used in connection with promotional offers, you hereby agree to all of the terms and conditions of the Policy and consent to the collection, use and disclosure of your personal information as described in the Policy. You are responsible to ensure that your access to the Site and material available on or through it is legal in each jurisdiction in or through which you access or view the Site or such material.

The terms 'we,' 'us' and 'our' used in the Policy refer, collectively, to ewool and its affiliates, subsidiaries, divisions, successors and assigns and their respective employees, mandataries and agents (collectively, 'ewool Affiliates').

What information is collected by ewool?

Any time you place an order, sign up for our newsletter, submit your contact information and/or resume for employment purposes, enter a contest, complete a ballot, or introduce or post any text, image, video, audio, or any information, content or other materials through the Site or any other ewool website including any of ewool's social networking websites and web pages, such as Facebook, Instagram or YouTube, or otherwise provide personal information to ewool (including via mail or email in regular correspondence), it is collected, used and disclosed by ewool for various purposes as described herein. Moreover, every time you visit the Site, the following information is automatically obtained and compiled: your Internet Protocol (IP) address and the domain name registry information associated with that IP address; identification of your Internet browser, operating system and hardware platform you are using; the date and time of your visit; the name and address (URL) of the web page you viewed immediately prior to accessing the Site; your entire query (if any) that was entered into a search engine which led you to the Site; and any other 'click stream' data. This information is stored in our log files. Occasionally, if your browser is not configured to prevent disclosure of such information, the following information may also be revealed: your name, email address, home and work addresses, telephone and fax numbers and any plain text commentary.

Additionally, the complete record of your actions at the Site, including all pages visited, the time spent on each page, the information sent or received and the names of all files uploaded or downloaded, is collected. This tracking information may be compiled by us in the aggregate and made available to third parties primarily to identify demographic data regarding our customers.

As previously stipulated, we will also collect personal information from you when you provide your personal information to us, such as by making an order, signing up for our newsletter, submitting your contact information and/or resume for employment purposes, completing an entry form to participate in a contest, ballot, promotion or survey, whether online or at our store, by signing up for our newsletter (if any), by communicating with us by telephone, email, in-store or otherwise, by setting up a user account and password, logging in as a registered user of the Site and providing information in your account(s), or by introducing or posting any text, image, video, audio, or any information, content or other materials through any of ewool's social networking websites and web pages, such as Facebook, Instagram or YouTube. As a result of these actions, you might supply us with personal information, such as your name, date of birth, email and postal addresses, telephone number(s), credit card information, product interest information, body measurements and financial information and in certain circumstances, your comments, suggestions, ideas, opinions and individual preferences. We may also maintain a record of your product interests and acquire information about you from other present and future ewool Affiliates.

In light of the importance of protecting children's privacy, we do not intend the Site for child audiences, and we do not collect, process or use on the Site any information relating to an individual whom we know to be under 13 years old without the prior, verifiable consent of his or her parent or other legal representative. If a parent or guardian discovers that his or her child has provided us with personally identifiable information, such parent or guardian has the right, upon request, to view the information provided by the child and/or to require that it be deleted from our records. In such a case, we ask that the parent or guardian of the child contact us at the contact information provided in the 'Contacting Us' section below for such purpose.

What information about you is collected from third parties and what are their use of cookies?

Certain content or applications on our website, including advertisements, are served by third parties, including advertisers, ad networks and servers, content providers and application providers. These third parties may use cookies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties' tracking technologies or how they are used. We may share your information with these third parties to perform services, such as advertising measurement services, on your behalf, and will obtain your consent for such sharing where required by law. If you have questions about an advertisement or other targeted content, you should communicate directly with the responsible supplier.

Google Analytics. We use the Google Analytics and Web Analytics services provided by Google, Inc. (“Google”) to help us measure traffic and usage trends. Google Analytics uses cookies to evaluate your use of our website, compile reports for us on activity on our website to help us understand how visitors interact with us, and provide other services relating to the our website activity and internet usage for us. Google stores the information collected by the cookie (including your IP address) on servers in the United States. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google's behalf. Google states that it will not associate your IP address with any other data held by Google. By accessing and using our website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Google Analytics uses its own cookies to keep track of information, such as the time the visit took place, whether the visitor has been to the site before, and which site referred the visitor to the web page. To disable this type of cookie, some browsers will tell you when a cookie is being sent and allow you to decline cookies on a case-by-case basis. In addition to refusing cookies, you can also install the Google Analytics opt-out add-on in your browser by clicking here, which prevents Google Analytics from collecting information about your website visits.

Google Ads. We use Google Ads, which is provided by Google, to show you interest-based advertisements based on data we share with Google. Google Ads allows us to use your information, such as your email address, to contact you through the Google advertising network.

Tracking pixels. We use tracking pixels for social media and advertising platforms, including Facebook and Instagram. This tool helps us understand and serve ads and make them more relevant to you. The data collected remains anonymous, and we cannot see the personal data of an individual user. However, the collected data is recorded and processed by these social media and advertising platforms, which may be able to connect the collected data with your account and use the data for their own advertising purposes. We may also collect information about you by using cookies or similar technologies. Cookies are pieces of information stored by your browser on the hard drive or internal memory of your device, they allow you to personalize your experience on the messaging service. erie (e.g., send you personalized text messages such as shopping cart reminders). Please note that each of these third-party service providers named in this policy sets out its own privacy policy and we disclaim all liability in connection with such privacy policies.

How is my personal information used?

In order to better serve you, we may combine information you give us online, in our store, by telephone or in writing about your product interests. We may also combine these with readily available demographic information in order to enable us to communicate with you, by telephone (including by way of automated dialing answering device), email, mail or otherwise, about our products, services, surveys, promotions, special offers, and contests. We also collect this information in order to:

  • Process your order and answer questions about the status of your order;
  • Send you products that you have ordered or which have been ordered on your behalf, or send your friends, relatives and/or associates, products that you have ordered on their behalf;
  • Maintain contact with you and provide you with ongoing personalized service and help us to better understand and respond to your needs and preferences as well as to develop customer profiles based thereon;
  • Communicate directly to you special offers and promotions from ewool on behalf of itself and/or third parties with whom ewool has entered into advertising and promotional agreements or other arrangements;
  • Enable you to participate in our promotions and contests and those promotions and contests of third parties with whom ewool has entered into advertising and promotional agreements or other arrangements;
  • Develop, improve, market and provide our products and services and manage our business;
  • Help us to meet applicable legal and regulatory requirements

For example, we may use your personal information to complete merchandise purchases and returns. We may also use personal information to contact a purchaser when necessary, such as when a delivery may be delayed or when a product is out of stock. In addition, ewool uses personal information to notify its consumers about products or services, promotions and special offers in which we believe they may be interested.

We also use information collected from the Site to measure interest in the various areas of the Site, to ensure that links on the Site facilitate easy navigation and to help make the Site more interesting and informative. Except as described in the Policy, any personal information that we disclose to third parties is done in the aggregate on a non-personally identifiable basis and is used primarily to identify demographic data regarding our customers.

You acknowledge and agree that ewool shall also have the right to incorporate, use and reproduce any text, image, video, audio, or any information, content or other materials you provide through the Site by email or post through ewool's social networking websites and web pages, such as Facebook, Instagram or YouTube, in whole or in part, in connection with the marketing and promotion of ewool business. You always have the right to revoke such consent in the manner described in the section 'How do I exercise my choices about the collection, use and disclosure of my personal information?' below.

If you submit your contact information and resume for employment purposes with us, this information will only be used to evaluate your qualifications for the desired position and, if needed, to contact you.

To whom may my personal information be disclosed?

We will not disclose your personal information to any non-affiliated third party without your prior consent, other than as provided below:

We may disclose your personal information to any ewool Affiliates, so that we may communicate with you (whether by email, telephone, mail or otherwise) and provide you with promotional materials and additional information about its products, services, promotions and special offers that may be of interest to you, or collect and use that information subject to and for other purposes contemplated by the Policy. In the event of a sale of all or substantially all of our business or another similar transaction (such as a sale of a division or business unit), we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating and/or effecting a proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in the Policy. We may transfer personal information to non-affiliated third parties for processing on our behalf (such as fulfillment services, technical support, delivery services and financial institutions) pursuant to agreements that prohibit the third parties from using or disclosing the personal information other than for the purpose of processing and which impose security safeguards appropriate to the sensitivity of the information. These third parties are only provided with the personal information necessary to perform their specific service. We reserve the right to disclose your personal information as required by law, in response to legal or regulatory process and law enforcement requests by government authorities that have asserted a lawful right to access such information, to our legal counsel, or as necessary to protect the property, interests and rights of ewool and any ewool Affiliates.

How do I exercise my choices about receiving promotional communications?

You always have the right to direct us not to share your information with third parties (see 'How do I exercise my choices about the collection, use and disclosure of my personal information?' below). With regard to the collection and disclosure of aggregate information, however, please note that you will not be able to 'opt-out' as this information simply reflects statistical analysis of various aspects of the Site usage and does not include personally identifiable information.

What are 'cookies' and 'web beacons' and how does ewool use cookies on the site?

Cookies are small data files that a website stores on your computer's hard drive or in random access memory when you are viewing the Site. They keep a record of your preferences making your subsequent visits to the website more efficient. In certain cases, this information is only kept during the session and is deleted when you close your browser. In other cases, the information is stored on your hard drive and, upon your next visit to the Site, the cookies are used to recall such information. Cookies may store a variety of information, including, a unique user ID that can be used to track the pages of the Site you have visited and the number of times that you view a particular page or other item on the Site, login or registration information, your preferences and your purchase history, where available.

No personal information is transmitted via cookies. Cookies, by themselves, cannot be used to reveal or discover the identity of the individual user; your acceptance of our cookies will not compromise your anonymity while using the Site.

We use cookies in order to improve the online experience of users of the Site. Your cookies help us keep track of your interests and, if you are a registered customer, your cookies allow us to recognize you when you return to the Site. If you register on the Site, your cookies also help us to monitor and maintain information about your use of the Site. If you have not registered with us, your cookies may be used in order to monitor and maintain non-personally identifiable information about your use of the Site. The use of cookies is a common practice adopted by most major websites to better serve their clients. Most Internet browsers are designed to accept cookies, but they can be easily modified to warn you each time a cookie is being sent or to block all cookies. This is done through your browser settings; see your browser's help files for details on how to block cookies, how to know when you have received cookies and how to disable cookies completely. You should note, however, that without cookies, some of the Site's functions will not be available, and you will lose some of the benefits of the Site as, amongst other things, we will not recognize you as a past visitor or a registered user. Composite tracking information generated by cookies may be shared with third parties for the purpose of documenting Site activity, traffic accounting, content analysis and other trends. Statistical information is not linked to any personal information and cannot identify any individual user of the Site.

'Web beacons,' also sometimes called 'pixel tags,' are small strings of code placed on a web page or in an email message for the purpose of transferring data.

We and the online marketing company or companies that we use to help manage our Internet business and communications employ cookies and web beacons placed on the Site's pages to deliver our ads, to measure the effectiveness of our advertising, including our email promotions, and to learn how visitors use the Site. The ad-serving technology uses non-personal information about your visits to the Site and the sites upon which we advertise to serve our ads to you. In the course of delivering our advertisements, a unique third-party cookie may be placed on or recognized by your browser. The web beacons used in conjunction with this third-party ad cookie enable our ad server to recognize a browser's cookie when a browser visits the Site and to learn which banner ads bring visitors to the Site. As previously mentioned, your Internet browser can, through the settings, be set up to warn you each time a cookie is being sent, to block all cookies or to disable cookies completely.

What is 'Phishing'?

'Phishing' is a scam designed to steal your personal information. If you receive an email that looks like it is from us asking you for your personal information, do not respond. We will never request your personal information through email.

How do I exercise my choices about the collection, use and disclosure of my personal information?

We would like your consent to collect, use and share your personal information for the purposes and in the manner described herein, including in order to contact you and provide you with promotional communications. Nonetheless, we want you to know that you have choices and can refuse or withdraw your consent as follows.

You have the choice simply not to submit any personal information to us, however, this may limit our ability to serve you as it may, for example, prevent you from purchasing items from the Site or participating in our contests. You may also choose only to submit information constituting required fields when making purchases or completing contest entries. In addition, you may choose to limit how we use your personal information by not allowing us to share such information with third parties by emailing us at the contact link below.

In the event that you have already consented to the collection, use and/or disclosure of your personal information, you may subsequently 'opt-out' at any time, subject to legal or contractual restrictions and reasonable notice, by contacting our privacy officer as described in the section entitled 'Contacting Us' below, or by following the 'opt-out' instructions provided in the promotional materials sent to you. Our privacy officer will also be able to provide you with more information regarding the implications of withdrawing consent.

In respect of requests not to receive promotional communications from us and/or ewool Affiliates, please be sure to include your full name, address, telephone number and any email address you used when you signed up or entered a contest on the Site, registered with or made a purchase from us. It may take up to two (2) weeks to process your request, during which period you may continue to receive communications from ewool or ewool Affiliates. If you prefer not to receive promotional information from ewool, please follow the unsubscribe instructions set out in the Policy or in the respective privacy policies and/or communications of the ewool Affiliate.

How can I access or change my personal information or make inquiries or complaints in relation to the policy and ewool privacy practices?

You are entitled to request access to, and, if necessary, correct your personal information collected by us. In order to make such a request, please contact our privacy officer in writing (see 'Contacting Us' below).

Ewool will remove any of your personal information from our database within a reasonable period of time pursuant to a written request from you. In the event such request is sent by email, please identify your full name and please type 'Remove registrant' in the subject line of your email.

You can also contact our privacy officer for any questions about or to make any complaint in relation to the Policy, as well as to ewool's privacy practices in general (see the 'Contacting Us' section below).

How long is my personal information retained?

We will keep your personal information only as long as is reasonably necessary for the purposes described in the Policy or such longer period as may be required by applicable law.

How secure is my personal information?

We take great care in trying to maintain the security of personal information we have collected. We have adopted physical and technological processes and procedures to protect the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. Furthermore, each and every ewool employee, mandatary or agent must abide by the Policy. Although we do not take responsibility for any theft, misuse, unauthorized disclosure, loss, alteration or destruction of data, we take reasonable precautions to prevent such occurrences.

ewool also strives to offer its customers a secure shopping environment. All credit card information and other confidential information provided by the customer is encrypted using SSL technology.


Policy changes

If we decide to change the Policy, we will post these changes on the Site so that you can be updated as to what information we gather, how that information may be used and whether (and how) it may be disclosed to any third parties. Following the posting of such changes, you will be bound by such changes unless you advise us in writing, by phone or by email that you wish to withdraw your consent (as per the procedure outlined above). You are responsible for regularly reviewing the Policy and any changes thereto.

Other websites


Contacting us

By email:


By phone:

+1 (877) 345-1654

By post mail:

Attn: Chief Privacy Officer ewool Canada

4238 Boul. Saint-Laurent
Montréal, QC, H2W 1Z3